Shoot for Change
NHL legend Paul Coffey gets kids active in their communities
"Causes like this build community spirit and get people working together for a good cause."
Justin Reid - Manitou Atom Tigers
Paul Coffey and Xocial’s collaborative social impact game to spread kindness through completing social impact challenges around Canadian communities.
OVERVIEW…………………….
Competitive Kindness® being spread on and off of the rink!
A gamified social impact campaign
Team Xocial and NHL star Paul Coffey collaborated to create a series of social impact challenges to promote Competitive Kindness® on and of the ice.
"This was such a great opportunity for us to spread kindness and make our lives better every day."
Melanie Anderson - Niagara North Stars
HIGHLIGHTS…………………….
3,224 total Challenges completed
34,515 page views
4 pages per session
45+ challenges available to play
A few examples of our challenges:
Shoot For Change: An Impact Game where hockey teams completed social impact challenges and spread kindness in their Communities
The impact on our communities
With over 3,224 positive impact challenges completed, the Niagara North Stars were awarded a practice with hockey hall-of-famer Paul Coffey and a $2500 donation to charity.
However this was just the beginning! In the true spirit of Competitive Kindness, 2nd place team Manitou Tigers was also awarded a practice with Paul due to their amazing team spirit and how they activated their small town for the greater good!
"I am very thankful. To be honest, our team was very divided and individualistic. xocial has brought most of the parents and their families together…”
Afia Amea - Niagara North Stars
"I like that it has brought our team and community together by doing good deeds. A lot of talk about the challenge is happening around our small town!"
E.R. - Manitou Atom Tigers
Check out the amazing and inspirational wrap-up with Paul Coffey!
